What aspect does the "holistic" principle in service design incorporate?

The "holistic" principle in service design emphasizes the importance of considering the entire experience of the service from multiple dimensions. By designing for all five senses, service designers aim to create a rich, immersive experience that goes beyond just the functional aspects of the service. This approach recognizes that customer perceptions and satisfaction are influenced by sensory experiences, including what they see, hear, touch, taste, and smell.

A holistic design incorporates these elements to ensure that all aspects of the service work together cohesively. This way, not only are the physical and functional elements of the service addressed, but emotional and sensory touchpoints are also carefully crafted to enhance the overall customer experience. Thus, focusing on all five senses allows organizations to create memorable and meaningful interactions that resonate with stakeholders, leading to improved engagement and satisfaction.